Contact

Solutions

for FMCG brands

CHALLENGES & SOLUTIONS FOR

FMCG Brands

Brands market products, not systems

All commercial and operational departments have requirements for packaging, but none bears holistic responsibility. To return packaging rather than throw it away requires a system. And that is not the core business of brands, but of system operators.

 

It's the same with single-use. Companies rely on public services to deal with municipal waste, which as of today operate primarilly linear

All departments have questions about reuse that require answers. An excerpt:

BRAND MANAGEMENT

Can I execute my brand in reuse? Is it relevant for my target audience and how will it respond?

PRODUCT MANAGEMENT

How does this fit my portfolio? Do I need a sub-brand or new product line before I switch my portfolio?

QUALITY MANAGEMENT

Is the product safe to transport and use? Does it stay fresh?

PROCUREMENT

Where do I get reusable packaging and at what price?

FINANCE

How do we handle deposits? What does reuse mean for us financially?

COMMUNICATION

Do I have enough space for communication?

PRODUCTION

Can the packaging be integrated into filling and packing processes?

SALES

Which retail partners will participate?

SUSTAINABILITY

What ecological benefits does this bring bottom line?

LEGAL

The EU Packaging Regulation (PPWR) is coming: How do we meet the recyclate quotas?

Many questions, one answer:

Sykell PREFILL

Contact

Solutions

for FMCG brands

CHALLENGES & SOLUTIONS FOR

FMCG Brands

Brands market products, not systems

All commercial and operational departments have requirements for packaging, but none bears holistic responsibility. To return packaging rather than throw it away requires a system. And that is not the core business of brands, but of system operators.

 

It's the same with single-use. Companies rely on public services to deal with municipal waste, which as of today operate primarilly linear

All departments have questions about reuse that require answers. An excerpt:

BRAND MANAGEMENT

Can I execute my brand in reuse? Is it relevant for my target audience and how will it respond?

PRODUCT MANAGEMENT

How does this fit my portfolio? Do I need a sub-brand or new product line before I switch my portfolio?

QUALITY MANAGEMENT

Is the product safe to transport and use? Does it stay fresh?

PROCUREMENT

Where do I get reusable packaging and at what price?

FINANCE

How do we handle deposits? What does reuse mean for us financially?

COMMUNICATION

Do I have enough space for communication?

PRODUCTION

Can the packaging be integrated into filling and packing processes?

SALES

Which retail partners will participate?

SUSTAINABILITY

What ecological benefits does this bring bottom line?

LEGAL

The EU Packaging Regulation (PPWR) is coming: How do we meet the recyclate quotas?

Many questions, one answer:

Sykell PREFILL

DE

|

EN

Contact

Solutions

for FMCG brands

CHALLENGES & SOLUTIONS FOR

FMCG Brands

Brands market products, not systems

All commercial and operational departments have requirements for packaging, but none bears holistic responsibility. To return packaging rather than throw it away requires a system. And that is not the core business of brands, but of system operators.

 

It's the same with single-use. Companies rely on public services to deal with municipal waste, which as of today operate primarilly linear

All departments have questions about reuse that require answers. An excerpt:

BRAND MANAGEMENT

Can I execute my brand in reuse? Is it relevant for my target audience and how will it respond?

PRODUCT MANAGEMENT

How does this fit my portfolio? Do I need a sub-brand or new product line before I switch my portfolio?

QUALITY MANAGEMENT

Is the product safe to transport and use? Does it stay fresh?

PROCUREMENT

Where do I get reusable packaging and at what price?

FINANCE

How do we handle deposits? What does reuse mean for us financially?

COMMUNICATION

Do I have enough space for communication?

PRODUCTION

Can the packaging be integrated into filling and packing processes?

SALES

Which retail partners will participate?

SUSTAINABILITY

What ecological benefits does this bring bottom line?

LEGAL

The EU Packaging Regulation (PPWR) is coming: How do we meet the recyclate quotas?

Many questions, one answer:

Sykell PREFILL

DE

|

EN

Contact

Solutions

for FMCG brands

CHALLENGES & SOLUTIONS FOR

FMCG Brands

Brands market products, not systems

All commercial and operational departments have requirements for packaging, but none bears holistic responsibility. To return packaging rather than throw it away requires a system. And that is not the core business of brands, but of system operators.

 

It's the same with single-use. Companies rely on public services to deal with municipal waste, which as of today operate primarily linear.

All departments have questions about reuse that require answers. An excerpt:

BRAND MANAGEMENT

Can I execute my brand in reuse? Is it relevant for my target audience and how will it respond?

PRODUCT MANAGEMENT

How does this fit my portfolio? Do I need a sub-brand or new product line before I switch my portfolio?

QUALITY MANAGEMENT

Is the product safe to transport and use? Does it stay fresh?

PROCUREMENT

Where do I get reusable packaging and at what price?

FINANCE

How do we handle deposits? What does reuse mean for us financially?

COMMUNICATION

Do I have enough space for communication?

PRODUCTION

Can the packaging be integrated into filling and packing processes?

SALES

Which retail partners will participate?

SUSTAINABILITY

What ecological benefits does this bring bottom line?

LEGAL

The EU Packaging Regulation (PPWR) is coming: How do we meet the recyclate quotas?

Many questions, one answer:

Sykell PREFILL